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Pink Ribbon Facility
Welcome to the Pink Ribbon Facility™ newsletter. Our quarterly e-newsletter offers marketing ideas to help you promote your Hologic 2D and 3D digital mammography systems to the women of your community and/or to referring physicians.

Reaching your Referring Physicians
Referring physicians may be the most important customers you serve, second only to the women of your community. Keeping them informed about new services and technologies, as well as the clinical standards of your center, is crucial to developing strong relationships. They are key to your success in building your business, since a woman's decision to have a mammogram is often made in the physician's office. Of all potential outreach projects, marketing to your referring physician base should be an integral part of your marketing plan.

Here are some points to consider:
What group of physicians can have the greatest impact on your business?
Educate them on your new offerings (3D mammography white paper or digital mammography white paper).
Are there new physicians in your area who should know about your services?
If appropriate, ask your referring physicians about placing patient pamphlets, posters, etc. in their offices that help educate women on the importance of screening.

We recently completed some reorganization and also added a new patient brochure focused on breast density.

And, check out these new cover choices for our tomosynthesis patient brochures:
cover options cover options cover options

There are also new referring physician letters and press releases available for our 3D mammography customers.

Are you listed on our Facility Finder website?

If not, just respond to us with your facility name, address, phone and website address and we will post the same day! Your email will serve as an approval for us to list your facility.

We welcome your ideas and/or questions.

Email us at pinkribbonfacility@hologic.com or call 781.999.7629