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Pink Ribbon Facility
Welcome to the Pink Ribbon Facility™ newsletter. Our quarterly e-newsletter offers marketing ideas to help you promote your Hologic 2D and 3D digital mammography systems to the women of your community and/or to referring physicians.

Is your staff in the know?
Training your front desk staff is just as important to your patients as it is to your practice. Taking the opportunity to educate your front desk, check-in and phone staff will help set them at ease when talking with patients. In turn, when a patient asks a question about the technology, they will get an answer – and a correct one! Just knowing a little about your technology offerings can go a long way. Below are a few helpful ideas to get you started.
Hold an Open House for staff only and use the PowerPoint presentations offered in both of our 2D and 3D marketing sections to educate them on your new technology.
Give them each a patient brochure to read and have handy in case they are asked questions.
For our 3D customers, we have created an FAQ handout, which can be used for both your staff and patients.

CMEPlease visit the new Complimentary Medical Education section to take advantage of several archived webinars offered through ICPME. The online programs are free and offer 1.0 AMA PRA category 1 and/or 1.0 ARRT category A credits. You will find these webinars through the Complimentary Medical Education section found under Promise To Me.

Are you listed on our Facility Finder website?

If not, just respond to us with your facility name, address, phone, website address and let us know whether you offer 3D mammography, and we will post the same day! Your email will serve as an approval for us to list your facility.

We welcome your ideas and/or questions.

Email pinkribbonfacility@hologic.com or call us 781.999.7629