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Pink Ribbon Facility

Welcome to the Pink Ribbon FacilityTM newsletter. As a reminder, we will be sending quarterly e-newsletters with marketing ideas to help you market your Hologic® digital mammography system to the women of your community and/or referring physicians.

Email/Direct Mail Campaign

Targeted mailings can be an effective way to reach current patients, new patients and potentially interested women in the community. This can be done with a letter, postcard or email.

Email Campaign

A quarterly email newsletter is a great way to maintain communication with your patients and prospective patients, at minimal expense.
 

Some information you may want to include in your email newsletter:

• New service offerings
• Patient stories (with their approval, of course)
• Informational seminars being offered
• New doctors who may have joined your practice
• Taking Care of You section – provide a few ideas (exercise, eating well, etc.) or women to take care of themselves

Here are some helpful resources to help you get started:

• www.constantcontact.com
• www.icontact.com

Direct Mail Postcard Campaign

This Pink Ribbon Facility kit includes postcard templates, which you can customize with your facility name, address, phone number and logo. The postcard invites women in your community to schedule a mammogram at your center. You can also customize/order these through pinkribbonfacility.com.

Would you like to list your Pink Ribbon Facility on our website?

Just respond to us with your facility name, address, phone, and website address. Your email will serve as an approval for us to list your facility on Hologic.com.
 

 
We welcome your ideas and/or questions.

Email us at pinkribbonfacility@hologic.com or call 781.999.7629

 
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