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Pink Ribbon Facility
Welcome to the Pink Ribbon FacilityTM newsletter. As a reminder, we will be sending quarterly e-newsletters with marketing ideas to help you market your Hologic® digital mammography system to the women of your community and/or referring physicians.

Marketing to Referring Physicians

Referring physicians may be the most important customer you serve, second only to the women of your community. Keeping them informed about your advances in technology, as well as about the clinical standards of your center, is crucial in developing strong relationships. This group is key to your success in building your business for one simple reason: a woman’s decision to have a mammogram is often made in her physician’s office.

Below are important factors to keep in mind as you build new referral relationships, while at the same time, striving to maintain existing partnerships:
1. Establish credibility
2. Understand what your referring physicians need
3. Differentiate your services
4. Present a clear and convincing solution

In preparing for your marketing and communications initiatives, determine who to first approach:
1. What group of physicians can have the greatest impact on your business (for example, primary care, OB/GYN or surgeons)?
2. Which physicians send some of their patients to other breast centers?
3. Do they know about your designation as a Pink Ribbon Facility and your Excellence in Breast Health offerings?
4. Are there any new physicians in the area who should know about your services?

Did you know the Hologic Find a Facility website is famous?

Find a Pink Ribbon FacilityWe recently launched our “Find a Facility” site and it’s already gaining momentum in the media.  In the October issue of Better Homes & Gardens, it was mentioned in a 3D imaging article. And on October 7, it was featured in a national media tour for Breast Cancer Awareness Month as a helpful tool for women in the community – very exciting!

If your facility is not currently listed, please respond to us with its name, address, phone and website address. Your email will serve as an approval for us to list your facility on pinkribbon.hologic.com.

We welcome your ideas and/or questions.

Email us at PinkRibbonFacility@hologic.com or call 781.999.7629