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Dear Hologic Women’s Health team,
You know about the major media that have covered 3D mammography,
but did you know over 6,000 local TV, newspaper and print stories have
covered the technology in the last 4 months? Not 100 stories, not 500
stories, not 1,000 stories…over 6,000. This is news you might want to
share with existing and potential 3D customers.
Below is one example - a pretty neat graphic in a 4 page story
that ran in the December 3rd issue of the Boston Globe.
Since October Hologic 3D mammography technology has been covered
in half page or longer stories in major newspapers including the Wall Street
Journal, USA Today, the Boston Globe, and the Washington
Post.
National Public Radio did a 30 minute show on the technology.
The Atlantic, is running a 500 word
story, “Here they come: 3-D Mammograms,” on their website.
3D was covered as news by CBS, ABS, NBC, FOX, and CNBC affiliates.
In October,
November and December, over 4,200 local stories ran on 3D mammography. We’ve
compiled a list by city and state for you to prove it. For all the print stories we’ve even included a hyperlink so you can
read the story as it ran.
Here’s a
breakdown of stories by state:
AK |
12 |
|
GA |
113 |
|
MD |
29 |
|
NH |
16 |
|
SC |
49 |
AL |
71 |
|
HI |
10 |
|
ME |
3 |
|
NJ |
24 |
|
SD |
49 |
AR |
64 |
|
IA |
69 |
|
MI |
60 |
|
NM |
25 |
|
TN |
46 |
AZ |
47 |
|
ID |
18 |
|
MN |
136 |
|
NV |
15 |
|
TX |
179 |
CA |
229 |
|
IL |
211 |
|
MO |
136 |
|
NY |
163 |
|
UT |
38 |
CO |
56 |
|
IN |
88 |
|
MS |
43 |
|
OH |
93 |
|
VA |
33 |
CT |
28 |
|
KS |
55 |
|
MT |
23 |
|
OK |
80 |
|
VT |
21 |
D.C. |
23 |
|
KY |
47 |
|
NC |
122 |
|
OR |
65 |
|
WA |
70 |
DE |
14 |
|
LA |
74 |
|
ND |
6 |
|
PA |
69 |
|
WI |
147 |
FL |
58 |
|
MA |
60 |
|
NE |
59 |
|
RI |
19 |
|
WV |
51 |
|
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|
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|
|
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|
WY |
29 |
This
year has started out very strong as well.
To date, our
press release on the Oslo Tomosynthesis Screening
Trial (OTST) have been picked up by 1,831 U.S. news
media. Attached is a PDF with links to some of
the stories.
Gannett Company,
the largest U.S. newspaper publisher as measured by total daily circulation,
has posted a video on their USA Today and other TV and newspaper
websites titled “Getting a mammogram? Ask for both 2D and 3D screenings.”
The video focuses on the Oslo results and includes an interview with Dr. Greer
of John C. Lincoln Hospital in Phoenix – one of our first U.S. 3D
mammography sites. You can watch it here.
When the daytime medical show, The Doctors, went in search of the
most handsome doctors in America to create a calendar of 12 months of health
tips, they selected Dr. Jeff Masi as “Dr. May.” Dr. Masi demonstrated how 3D mammography allows doctors to
scroll through multiple images of the breast, helping identify cancer not
visible on the 2D mammogram image. The greater detail in the 3D images also
allowed him to confidently dismiss what looks like cancer on other 2D mammogram
as nothing of concern. “Ladies, you have to listen up to this because this
going to help save lives,” Dr. Lisa Masterson, one of the shows co-hosts, told
the live studio audience after Dr. Masi’s explanation
of the technology. View the full segment.
One way to keep up to speed on
stories on 3D mammography is to check regularly on our patient facing web site
– hologic3d.com.
The Hologic Tomo Team is ready to help your customers get the publicity
they need. We have new background video (b-roll) and other materials available.
If you need help, send a note to Tomoinfo@hologic.com. The Team monitors that email mailbox
and will respond quickly.
We encourage you to share this
information and the attached lists with existing and potential customers. We
think they’ll be impressed.
Thank
you,
Jim Culley
Sr. Director of Marketing, Hologic, Inc. 35 Crosby Drive, Bedford, MA 01730
Office:
781-999-7583 cell: 302-528-1312 | jculley@hologic.com
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